BCE currently sponsor three of the most exciting players involved in snooker, Jimmy "Whirlwind" White, Ronnie "Rocket" O'Sullivan and Marco "The Dragon" Fu. All BCE products are carefully selected by Jimmy and Ronnie, more recently Marco has also been called upon to provide invaluable technical support to the BCE buying team. BCE's philosophy is, "let the professionals guide you, that's what they are there to do", so we at BCE take full advantage of their extensive knowledge of the game before any product is introduced to the BCE range. Perhaps not the air hockey tables though !